Five Tips to Engage Clients Year-Round
Implement these strategies to effectively engage your groups and their employees year-round, without burdening yourself with additional work. By leveraging your vendor/carrier relationships, diversifying communication channels, and utilizing non-insured benefits, we’ll help you enhance your clients’ benefits offerings with minimal extra effort. Keep reading to discover how to take your benefits engagement to the next level this year.
1. Leverage Vendor/Carrier Relationships
Your vendors and carriers are already experts on their products and services, and they typically devote resources to creating new materials. Rather than going out of your way to create new marketing pieces, set a reminder to ask for new collateral on a quarterly basis to share with clients.
2. Aggregate Benefits Through Mobile App
Out of sight, out of mind. Make it easier for members to access and use their benefits by delivering them where they already spend time – their phones. Mobile apps are a simple way to put benefits all in one location and keep top-of-mind. New Benefits streamlines benefit delivery with our app and portal, My Benefits Work.
3. Pull Utilization Reports
Know which benefits are being used and which ones aren’t with utilization reports. These can be simple conversation starters with clients to show the value of benefits and take next steps to promote use. New Benefits makes pulling reports easy with our Client Portal.
4. Diversify Communication Channels
With diverse workplace demographics, different generations respond better to different communication methods. Ensure all members are receiving the promotional materials you’re sending by sharing through a mobile app, emails, online member portal, and printed materials.
5. Offer Non-Insured Benefits
Non-insured benefits, unlike traditional insurance plans, are available throughout the year. Consider adding any of New Benefits’ 30+ value-add benefits, such as telemedicine, health advocacy, and caregiver solutions, to enhance your clients’ benefit offerings without waiting until open enrollment.